About me

I am a seasoned UX/UI Designer with a specialisation in product design, user interface (UI) design, Conversion Rate Optimisation (CRO), and user research. My career has spanned various sectors including Technology, Retail, Finance and Transport, enabling me to deliver tailored solutions that significantly enhance user experiences and meet precise business needs. 

At Iris, I currently lead Design and CRO initiatives, utilising comprehensive user research to craft strategies that improve customer interactions and achieve measurable outcomes. Collaborating with cross-functional teams, I ensure that solutions not only respond to user needs but also contribute to overall business success.

Client List

Samsung, Landmark, Children with Cancer, Sanctus, Indurent, Zaxby's, EDF, Valley Bank, GAM, Janus Henderson, Arriva Bus, Chiltern Railways, Grand Central Railways, GWR.